His first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught companies how to design more engaging products. Nir Eyal is formerly a Lecturer in Marketing at Stanford's Graduate School of Business and also taught at the Hasso Plattner Institute of Design. Tactics they can use immediately to stay focused and help others become Indistractable.Strategies to manage distraction at work and at home by understanding the four parts of the Indistractable Model.An understanding of the root cause of distraction and what to do about it.How to use precommitments to ensure we do as we say.How to make time for the important things in life.How to master the internal triggers that cause distraction.

This webinar is for anyone has ever struggled with distraction and wants to learn to harness the superpower of super-focus. Nir also gives actionable advice and case studies for how successful companies manage these technologies to increase customer satisfaction, team output, and employee retention. However, in this on-demand webinar, Nir dives into the surprising burdens many of these technologies place on employee productivity and happiness. Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products, wrote the book on the secret psychology of what makes Facebook, Slack, and the iPhone so engaging. In an age of ever-increasing distraction, how do we get the best out of technology without letting it get the best of us? Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.Ever get the feeling you’re bombarded with too many emails, pings, dings, and rings? You’re not alone.Actionable steps for building products people love.Practical insights to create user habits that stick.Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. He wrote the book he wished had been available to him as a start-up founder-not abstract theory, but a how-to guide for building better products. Hooked is based on Eyal’s years of research, consulting, and practical experience. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Nir Eyal answers these questions (and many more) by explaining the Hooked Model-a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Hooked and indistractable